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Resume

Mark Lux

Cheektowaga, New York 14211 ● (716) 597-6672 ● marklux444@yahoo.com

Cheektowaga, New York 14211
(716) 597-6672
marklux444@yahoo.com

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PROFESSIONAL SUMMARY

Professional with extensive, diverse experience in website and graphic design, including senior-level roles in fast-paced corporate environments and ownership of a website and graphic design business. Customer-focused designer who identifies a company’s “point of difference” and showcases it through effective website designs, layouts, and marketing materials to build customer awareness and strengthen brand presence.

Functional Creative Experience

Website Design, Graphic Design, Design & Layout, Project Planning, Branding, Marketing Materials, Production, Photography, Photo Retouching, Quality Control, Project Management, Client Relations

Multi-Media Design & Digital Expertise

Websites, Catalogs, Promotional Materials, Signage, Print Advertising, Digital Media, Email Campaigns and Mailings

TECHNICAL SKILLS

  • Adobe Creative Cloud
  • WordPress
  • HTML/CSS
  • Microsoft Office
  • Mac / PC

PROFESSIONAL EXPERIENCE

WNY Graphics, Cheektowaga, New York — 2020-Present

Owner / Web & Graphic Designer

Provide website design, graphic design, and digital marketing solutions for small businesses and organizations. Lead projects from initial concept through completion, with a primary focus on creating professional, effective, and user-friendly websites that showcase each client’s “point of difference” and strengthen their online presence.

  • Consult directly with clients to understand their business, goals, target audience, and unique needs, translating those insights into effective website and design solutions
  • Manage all aspects of website projects, including planning, content organization, design, graphic creation, photo editing, development, testing, and launch
  • Design and develop responsive websites using WordPress, Wix Studio, and Shopify, with a strong focus on usability, visual presentation, and search engine optimization
  • Provide ongoing website maintenance, content updates, technical support, and design assistance
  • Create custom graphics, branding elements, and marketing materials for both print and digital media, including promotional materials, advertising, and supporting collateral
  • Work closely with clients throughout the design process, providing personalized, one-on-one service and ensuring their vision and goals are reflected in the finished product

PCB Piezotronics, Incorporated, Depew, New York — 2008-2019

Senior Web/Graphic Designer

Designed and developed print marketing material, trade show graphics, print ads, email campaigns and websites for PCB’s domestic and international divisions, including Test & Measurement, IMI-Sensors, Aerospace & Defense, Automotive, Larson Davis, PCB Load & Torque, and RS Technologies.

  • Spearheaded and collaborated with other designers and marketing managers to develop PCB’s new brand style guide and website
  • Organized, scheduled, assigned and executed the redesign of over 400 various assets including brochures, data sheets and other PCB print collateral
  • Led the initiative to update the PCB website with stronger SEO and worked with product and technical marketing managers to explain the process required to implement proper content
  • Handled all aspects of production including initial design, photo retouching, file accuracy and final print
  • Worked with product managers to develop concepts and ideas on how to showcase featured products or initiatives
  • Recipient of multiple meritorious awards
  • Mentored other designers on creative and technical skills
  • Managed the international website to support direct international offices, including 57 translated top-level web pages across 11 different cultures including Canada, Benelux, Italy, UK, Sweden, Germany, Japan and China
  • Developed, designed and created the 124-page Automotive catalog within a six-month time period

OTHER RELEVANT PROFESSIONAL EXPERIENCE

EMED Company, Senior Creative Designer / Art Director / Graphic Designer
Tops Markets LLC / Ahold U.S.A., Graphic Designer / Art Director / Associate Artist

EDUCATION AND TRAINING

State University of New York College at Buffalo, B.S. in Graphic Design
Canisius College, Undergraduate Coursework in Marketing
Ongoing Professional Development, Certificates of Completion

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