Project

Imperial
Concrete Co., Inc.

Imperial Concrete Co., Inc. offers high-quality concrete services in Buffalo, NY, specializing in concrete flatwork, decorative concrete, and sealing & coating. With over 36 years of experience, they provide durable, custom solutions for both residential and commercial projects, ensuring customer satisfaction and long-lasting results.

Services Provided:

Logo Redesign
Custom Website Design & Development
Content Creation
Search Engine Optimization (SEO)
Google Search Console Submission
Platform: WordPress

Project

Imperial
Concrete Co., Inc.

WNY Graphic Bug

About

Imperial Concrete Co., Inc

Imperial Concrete Co., Inc. offers high-quality concrete services in Buffalo, NY, specializing in concrete flatwork, decorative concrete, and sealing & coating. With over 36 years of experience, they provide durable, custom solutions for both residential and commercial projects, ensuring customer satisfaction and long-lasting results.

Services Provided:

Logo Redesign
Custom Website Design & Development
Content Creation
Search Engine Optimization (SEO)
Google Search Console Submission
Platform: WordPress

Custom WordPress

Responsive Website Design & Development

We developed a modern, fully responsive WordPress website for Imperial Concrete Co., Inc. that mirrors the boldness of their new logo. The website uses the same strong sans-serif typography and royal color scheme, ensuring consistency across the brand. To add a dynamic touch, we incorporated a vibrant orange accent color, which is strategically used for calls to action and key elements throughout the site.

Designed with scalability in mind, the website features an 8-page responsive layout that’s easy to navigate and provides a seamless experience across all devices. It’s optimized for both performance and SEO, ensuring that Imperial Concrete Co., Inc. can grow with ease and attract more visitors. A gallery section was added to showcase their best work, offering visitors a glimpse into their craftsmanship.

Responsive Website Design – Client: Imperial Concrete Co., Inc.
Imperial Concrete Co., Inc.'s Home Page Design
Imperial Concrete Co., Inc.'s Mobile website design
Imperial Concrete Co., Inc.'s Concrete Flatwork Service Webpage Design
Strange Senior Placement Solutions Mobile Website Example
Strange Senior Placement Solutions Home Web Page
Imperial Concrete Co., Inc. SEO example

Search Engine Optimized

SEO

To enhance Imperial Concrete Co., Inc.’s visibility, we employed a comprehensive SEO strategy that included both on-page and technical optimization. This involved creating clear, consistent URL structures, and optimizing content with short-tail and long-tail keywords, including geographic identifiers for better local search ranking. We also ensured that image files were compressed for faster load times and used relevant keyword-based naming conventions with “alt text” for all images to improve accessibility and SEO performance.

Project Gallery

Responsive Website Design – Client: Imperial Concrete Co., Inc.
Imperial Concrete Co., Inc.'s Homepage and Concrete Flatwork Service Webpage Designs
Imperial Concrete Co., Inc.'s Service Webpage and Decorative Service Webpage Designs
Imperial Concrete Co., Inc.'s Logo Design
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Project Overview

The Brief

With over 36 years in the concrete industry, Imperial Concrete Co., Inc. wanted to broaden its reach and connect with a residential audience. Aiming to roll out this new strategy by mid-winter or early spring, they approached us in mid-December with a tight deadline. They required a modern and impactful brand identity along with a professional, search-optimized website that could quickly appear in search results and launch on time. With these goals in mind, Imperial Concrete Co., Inc. partnered with WNY Graphics to revamp their logo and create their new website.

The Solution

To meet Imperial Concrete Co., Inc.’s deadline, we worked diligently to deliver a bold, updated logo that reflects their expertise and aligns with the strength of their name. The color palette—comprising greys, deep blues, and an accent of vibrant orange—helped create a distinctive, authoritative look. Alongside the logo, we developed a custom 8-page website that’s not only visually engaging but also fully responsive and optimized for search engines, ensuring excellent performance across devices.
Despite the challenging timeline, we successfully launched the project on schedule, helping Imperial Concrete Co., Inc. establish a strong online presence and effectively connect with their new residential market. This redesigned brand identity and new website have set them up for continued growth and success in the future.
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