Project
Imperial
Concrete Co., Inc.
Imperial Concrete Co., Inc. offers high-quality concrete services in Buffalo, NY, specializing in concrete flatwork, decorative concrete, and sealing & coating. With over 36 years of experience, they provide durable, custom solutions for both residential and commercial projects, ensuring customer satisfaction and long-lasting results.
Services Provided:
- Logo Redesign
- Custom Website Design & Development
- Content Creation
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: WordPress
Project
Imperial Concrete Co., Inc.
About
Imperial Concrete Co., Inc.
Imperial Concrete Co., Inc. offers high-quality concrete services in Buffalo, NY, specializing in concrete flatwork, decorative concrete, and sealing & coating. With over 36 years of experience, they provide durable, custom solutions for both residential and commercial projects, ensuring customer satisfaction and long-lasting results.
Services Provided:
- Logo Redesign
- Custom Website Design & Development
- Content Creation
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: WordPress
Unique & Memorable
Company Logo Redesign
The redesigned logo for Imperial Concrete Co., Inc. was carefully crafted to embody the company’s core values of strength, reliability, and expertise in the concrete industry. A strong sans-serif font was selected to symbolize stability, while the royal color palette of deep blues and greys conveys authority and prestige. This design mirrors the "Imperial" aspect of their name, ensuring a visual identity that commands attention and leaves a lasting impression on both current and potential clients. The result is a logo that feels as solid as the concrete they work with.
Custom WordPress
Responsive Website Design & Development
We developed a modern, fully responsive WordPress website for Imperial Concrete Co., Inc. that mirrors the boldness of their new logo. The website uses the same strong sans-serif typography and royal color scheme, ensuring consistency across the brand. To add a dynamic touch, we incorporated a vibrant orange accent color, which is strategically used for calls to action and key elements throughout the site.
Designed with scalability in mind, the website features an 8-page responsive layout that’s easy to navigate and provides a seamless experience across all devices. It’s optimized for both performance and SEO, ensuring that Imperial Concrete Co., Inc. can grow with ease and attract more visitors. A gallery section was added to showcase their best work, offering visitors a glimpse into their craftsmanship.
Search Engine Optimized
SEO
To enhance Imperial Concrete Co., Inc.'s visibility, we employed a comprehensive SEO strategy that included both on-page and technical optimization. This involved creating clear, consistent URL structures, and optimizing content with short-tail and long-tail keywords, including geographic identifiers for better local search ranking. We also ensured that image files were compressed for faster load times and used relevant keyword-based naming conventions with “alt text” for all images to improve accessibility and SEO performance.
“EXTREMELY TALENTED AND PROFESSIONAL!! EXCELLENT WORK!!”
Anthony Filippi
Owner, Imperial Concrete Co., Inc.
Project Gallery
Project Overview
The Brief
With over 36 years in the concrete industry, Imperial Concrete Co., Inc. wanted to broaden its reach and connect with a residential audience. Aiming to roll out this new strategy by mid-winter or early spring, they approached us in mid-December with a tight deadline. They required a modern and impactful brand identity along with a professional, search-optimized website that could quickly appear in search results and launch on time. With these goals in mind, Imperial Concrete Co., Inc. partnered with WNY Graphics to revamp their logo and create their new website.
The Solution
To meet Imperial Concrete Co., Inc.'s deadline, we worked diligently to deliver a bold, updated logo that reflects their expertise and aligns with the strength of their name. The color palette—comprising greys, deep blues, and an accent of vibrant orange—helped create a distinctive, authoritative look. Alongside the logo, we developed a custom 8-page website that’s not only visually engaging but also fully responsive and optimized for search engines, ensuring excellent performance across devices.
Despite the challenging timeline, we successfully launched the project on schedule, helping Imperial Concrete Co., Inc. establish a strong online presence and effectively connect with their new residential market. This redesigned brand identity and new website have set them up for continued growth and success in the future.