Project
Golden Key ElderCare Advisors
(Formerly Strange Senior Placement Solutions)
Golden Key ElderCare Advisors is a women-owned senior care advisory firm in Lancaster, NY. Formerly known as Strange Senior Placement Solutions, the company rebranded to better connect with families seeking compassionate, professional guidance through the often-overwhelming world of senior care.
The updated name and visual identity reflect their mission: to open doors to the right care with clarity, dignity, and heart.
Services Provided:
Company Logo Redesign
Custom Website Redesign & Development
Search Engine Optimization (SEO)
Google Search Console Submission
Platform: WordPress
Project
Golden Key ElderCare Advisors
(Formerly Strange Senior Placement Solutions)
About
Golden Key ElderCare Advisors
Golden Key ElderCare Advisors is a women-owned senior care advisory firm in Lancaster, NY. Formerly known as Strange Senior Placement Solutions, the company rebranded to better connect with families seeking compassionate, professional guidance through the often-overwhelming world of senior care.
The updated name and visual identity reflect their mission: to open doors to the right care with clarity, dignity, and heart.
Services Provided:
Company Logo Redesign
Custom Website Redesign & Development
Search Engine Optimization (SEO)
Google Search Console Submission
Platform: WordPress
WARM, TRUSTED & COMPASSIONATE
Company Logo Redesign
Custom WordPress
Responsive Website Redesign & Development
We designed and developed a fully custom, 5-page WordPress website for Golden Key ElderCare Advisors that balances warmth, clarity, and professionalism. Every aspect of the site was built to reflect the company’s compassionate mission—helping families navigate senior care decisions with confidence and ease.
The website features an inviting color palette, intuitive navigation, and clear messaging that guides visitors toward the services and resources they need most. Its fully responsive layout ensures a seamless browsing experience across desktop, tablet, and mobile devices.
Built for scalability and ease of management, the site empowers the Golden Key team to make updates independently while maintaining a polished, cohesive online presence.
Website Redesign Before / After
– Drag Slider –
Search Engine Optimized
SEO
We implemented consistent and clear URL structures, alongside on-page and technical SEO strategies to strengthen Golden Key ElderCare Advisors’ online visibility. Our approach included both short-tail and long-tail keyword development with a local focus—incorporating geographic identifiers to reach families searching for senior care in the Western New York region.
All site images were optimized through compression for improved load times and named using a keyword-based convention. Each image also includes descriptive alternative text (“alt tags”) to enhance accessibility and search relevance.
Project Gallery
Project Overview
The Brief
The original brand, Strange Senior Placement Solutions, was named after the founder’s surname. While personal, it created confusion and lacked the warmth needed to build trust with families making emotional decisions about elder care. The stark color palette and name didn’t reflect the heart-centered mission of the business.
The client came to us seeking a complete rebrand—logo, print, and digital—that would communicate compassion, clarity, and credibility.
The Solution
The client had already chosen the new name, Golden Key ElderCare Advisors, to better reflect their mission of providing guidance, access, and care. Building on that foundation, we developed a visual identity inspired by nature and warmth, featuring a sunflower emblem and open path motif.
We then brought the refreshed brand online through a custom website that’s not only beautiful but also search engine optimized and easy to manage.
By focusing on both emotional resonance and technical performance, we helped Golden Key launch a brand that truly reflects its values—and makes an immediate, lasting impression.
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