Project
WNY Remodeling, LLC
WNY Remodeling, LLC specializes in luxury remodeling and precision finished carpentry throughout the Buffalo Niagara region. With more than 30 years of experience, the company provides hands-on project oversight while collaborating with trusted licensed trades to deliver high-quality craftsmanship across every renovation project.
Services Provided:
- Custom Website Redesign & Migration
- Content Creation
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: WordPress
Project
WNY Remodeling, LLC
WNY Remodeling, LLC
About
WNY Remodeling, LLC specializes in luxury remodeling and precision finished carpentry throughout the Buffalo Niagara region. With more than 30 years of experience, the company provides hands-on project oversight while collaborating with trusted licensed trades to deliver high-quality craftsmanship across every renovation project.
Services Provided:
- Custom Website Redesign & Migration
- Content Creation
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: WordPress
Custom WordPress
Website Redesign & Migration
We built the website for WNY Remodeling, LLC with a focus on elevating the company’s online presence while reinforcing what makes the brand unique — high-quality remodeling supported by precision finished carpentry craftsmanship.
The original website consisted of five main pages with limited service information. To better communicate the brand’s expertise, we developed a content strategy centered around two core service pillars: Custom Trim & Finished Carpentry and Remodeling Services. Dedicated sub-service pages were created for each area to improve content structure, clarity, and search visibility.
The migration included improvements to site architecture, page hierarchy, URL structure, and internal linking to support both usability and search visibility. The visual direction combined a bold yet refined aesthetic using a burgundy, matte black, and gold palette, supported by traditional typography paired with modern fonts to balance craftsmanship and contemporary usability.
Website Redesign Before / After
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Search Engine Optimized
SEO
Local SEO focused on a geographic structure built around Western New York service areas. A centralized locations page was created alongside 14 town pages across Erie and Niagara Counties, each linked to relevant service pages to support internal linking and local visibility. The site was further optimized for performance, accessibility, and on-page search engine optimization.
Project Gallery
Project Overview
The Brief
WNY Remodeling, LLC approached us in need of a stronger online presence that better reflected the quality of their craftsmanship and the full scope of their services. The existing website lacked depth in both content and structure, limiting its ability to communicate expertise and compete effectively in local search results.
The goal was to create a more professional digital presence that positioned the company as a remodeling contractor with a strong foundation in precision trim and finished carpentry, while improving visibility throughout Western New York.
The project also required a clearer and more scalable website structure that could better showcase services, support local SEO efforts, and grow alongside the business over time.
The Solution
WNY Graphics developed a redesign strategy centered around craftsmanship, structure, and local market visibility, organizing the site into three core sections: Trim, Remodeling, and Service Areas.
The Trim and Remodeling sections were designed as the two primary service pillars, allowing each area to clearly communicate its scope, expertise, and positioning. This separation helped establish a more intentional content structure while improving overall clarity and usability.
The Service Areas section was built to support visibility across Western New York, connecting the website to specific local markets and strengthening its geographic relevance through structured location-based content.
The visual direction combined traditional and modern design influences through a restrained palette of burgundy, matte black, and gold, supported by typography choices that reinforce both craftsmanship and professionalism.