Project
Memories Made by Brenda
Memories Made by Brenda is a one-stop resource for unique, beautifully designed events. Based in the Buffalo area, they have worked with clients since 2009. They pride themselves on crafting exceptional events that will have your guests talking for months to come!
Services Provided:
- Company Logo Redesign
- Custom Website Redesign & Development
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: Wix Studio
Project
Memories Made by Brenda
About
Memories Made by Brenda
Memories Made by Brenda is a one-stop resource for unique, beautifully designed events. Based in the Buffalo area, they have worked with clients since 2009. They pride themselves on crafting exceptional events that will have your guests talking for months to come!
Services Provided:
- Company Logo Redesign
- Custom Website Redesign & Development
- Search Engine Optimization (SEO)
- Google Search Console Submission
- Platform: Wix Studio
Unique & Memorable
Company Logo Redesign
Memories Made by Brenda approached us for a refresh of their current logo. Initially, Brenda, the owner, envisioned incorporating both balloons and champagne glasses into the design. After a few revisions, we realized that combining both elements was overly complex, so we focused on the champagne glasses for a more refined look.
The final logo features bold, simple graphics and a carefully chosen color palette, making it both striking and “memorable”. It clearly communicates the core services of Memories Made by Brenda while capturing the essence of their business in a clean, elegant design.
Custom Wix Studio
Responsive Website Redesign & Development
WNY Graphics custom redesigned and developed Memories Made by Brenda’s website from the ground up, tailoring it to their specific needs using the user-friendly Wix Studio platform. This allows Memories Made by Brenda to easily manage their site on their own.
We expanded their original website by adding a dedicated service page and created 3 new event planning service: Wedding Planning, Social Event Planning and Corporate Event Planning. The website showcases captivating imagery and smooth animations to engage visitors from the moment they arrive. We retained the brand’s color palette from their logo while incorporating dynamic scrolling effects that guide users toward clear, attention-grabbing calls to action. Large, easy-to-read buttons encourage visitors to explore further and reach out to Memories Made by Brenda.
The final result is a distinctively compelling, user-friendly website built to drive conversions. It’s well-structured, intuitive, fully responsive, and SEO-optimized.
Website Redesign Before / After
– Drag Slider –
Search Engine Optimized
SEO
We implement consistent and clear URL structures, alongside on-page and technical SEO strategies. Our approach included both short-tail and long-tail keyword development, incorporating geographic identifiers, as well as image compression for improved load times.
For their images, we follow a naming convention that utilizes relevant keywords and includes “alternative text” tags that accurately describe the content.
“WNY Graphics amazed me with the design of my new logo and website overhaul! Mark was patient and a true partner throughout the process, addressing all my requests with care. The final product exceeded my expectations, and I was excited to unveil my new site! I highly recommend their services for anyone seeking excellent graphic design! ”
Brenda Arsenault
Owner, Memories Made by Brenda
Project Gallery
Project Overview
The Brief
With many event planners in Buffalo, New York, Memories Made by Brenda needed to differentiate itself from the competition. They sought a fresh, strong brand identity and a professional, search-optimized website to achieve this. Memories Made by Brenda turned to WNY Graphics for both the logo redesign and website development.
The new logo had to be distinctive, visually appealing, and immediately communicate Memories Made by Brenda’s services. The website needed more relevant content to rank better in searches and a modern, visually stunning redesign that would outshine competitors, while also being user-friendly, fully responsive, and featuring a portfolio to showcase their best events. Additionally, they wanted a site that could be easily managed in-house.
The Solution
We designed a unique, modern logo for Memories Made by Brenda that clearly reflects their services. Using bold graphics, elegant font pairing, and a thoughtfully chosen color palette that aligns with their brand identity, the logo is both eye-catching and “memorable”.
For their online presence, we maintained the same color scheme and fonts, creating a 9-page, responsive website using Wix Studio. The site features an expanded range of service pages to provide detailed, relevant content, along with a portfolio section. It’s also redesigned to be visually appealing, user-friendly, and mobile-responsive, all while optimizing SEO for better visibility. We delivered the project on time, meeting all Memories Made by Brenda’s requirements and ensuring a seamless experience across devices.